It’s a place customers go when they’re thinking about their favorite thing. It’s a place where other like-minded cyclists also go when they are thinking about their favorite thing. It’s a place to see new products, to get their bicycle fixed and to immerse themselves in a culture of healthy riding.
But remember, yours is not the only place they can go. You want your customers to remember that great experience they had at YOUR shop, so they remember where to go back to. Custom accessories help build that brand awareness, and in turn, bring them coming back to a familiar place.